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FWF: FitStudio by Sears (Free Workout Fridays)

fitstudio_logoRecently I discovered a website called FitStudio by Sears. This is “an innovative heath and fitness community” (according to the site’s About page). Seriously, though, there’s a lot of interesting stuff here: A community you can join, as well as information about diet/nutrition, exercise, and motivation. There’s also a blog, and help for finding a personal trainer in your area. They have demonstrations of individual exercises, workouts, and even workout schedules (called “programs”), created by a trainer.

fitstudio_alligator

Alligator Push Up demo

I found this site when I was searching for a demonstration of the Alligator Push Up. Who knew that Sears had such great information online, for free! I bought my treadmill at Sears many years ago, wore it out, and replaced it under an extended warranty, so you can imagine why I was already a fan. Obviously the catch here is that many of the exercises require equipment which is available at Sears, but not exclusive to them of course. (For instance, if you need resistance bands, check out my ad in the right-hand column for Bodylastics, or check out my affiliate link to Amazon.com for other fitness products.) I think it’s a great marketing tool for Sears, and I certainly appreciate all the goodies on this website.

fitstudio_workout

Workout exercise list

The workouts are exercise lists, with a tiny picture of each exercise, and a link to the video demo for that exercise. I don’t mind written workout plans, but you need to know the exercises well enough to do them one after the other without stopping too much. It’s nice that they provide video clips for all the exercises.

For even more helpful information, there are fitness experts who blog for the site, and I mentioned the trainers who lead online scheduled programs (similar to a Beachbody “challenge group” I guess). These are friendly faces who can become familiar to the users of the site, in the same way that people become fans of other celebrity trainers.

This looks like a great site for workout ideas and all kinds of information. I wonder if any other retail chains have thought about doing this?

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